Buffalo News - United Way understated as it pursues a lofty goal: "Business is not as usual this campaign season for the United Way of Buffalo & Erie County.
By now, the organization usually announces a monetary goal it expects to reach at the end of the annual workplace fund-raising drive. But donors will hear little talk of a dollar amount this year.
Campaign organizers - who raised $18.9 million a year ago, $1.1 million less than in 2002 - are choosing to downplay a dollar tally, hoping the new strategy will result in more donors. "
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