Reeling in corporate support - 2004-11-15 - Puget Sound Business Journal (Seattle)

Reeling in corporate support - 2004-11-15 - Puget Sound Business Journal (Seattle): "Reeling in corporate support
Charities use marketing value, personal connections to angle inroads
Carol Tice
Staff Writer
It's every nonprofit's dream to line up a major corporate donor.

But the competition is fierce. Last year cash giving at major U.S. corporations declined a median 11 percent, a recent study by The Chronicle of Philanthropy showed. "