newsobserver.com Business: "Charities depend on giving
More competition for donations can lead to creative fund-raising
By AMY MARTINEZ AND KARIN RIVES, Staff Writers
Just as this is make-or-break time for retailers, so, too, is it the most important time of the year for charities, which raise up to $7 of every $10 in the last two months of the year.
After all, charities are counting on you being in a more giving mood as you go about shopping for holiday presents. And, of course, they know that you may be thinking about next year's tax return: If you haven't made a tax-deductible donation for 2004, you have fewer than five weeks."
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