Wednesday, February 23, 2005

Belfast Telegraph-Irritating? Perhaps, but chugging works and it's here to stay

Belfast Telegraph: "
Not everybody feels charitable about the clipboard wielding fundraisers that stand on our streets and persuade people to sign up for a monthly direct debit. The growing presence of these so-called 'chuggers' (charity muggers) in Northern Ireland's cities and towns, and the fact a majority are paid employees of outside agencies rather than committed volunteers, is a source of irritation for many. Who are they? How do they work and how much do charities benefit from this increasingly controversial method of fundraising? MARY FITZGERALD goes undercover to reveal the psychological hard sell used by street fundraisers.

By Mary Fitzgerald
mfitzgerald@belfasttelegraph.co.uk
23 February 2005
You've probably come across them on your way to work or while out on a shopping trip. Strategically positioned along the busiest stretches of your local main street, they are usually young, earnest and always smiling."

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