Salt Lake Tribune - Business: "Business Insight
Peggie Pelosi-Gardiner
1. What is strategic philanthropy and where did the concept originate?
So many businesses today want to give back and make a contribution to the community, and yet many are finding that writing a check at the end of the year isn't quite capturing the spirit of giving they are aiming for. Strategic corporate philanthropy harnesses the desire of companies that want to give back and channels that giving spirit into so much more than a line item on their balance sheet. It involves developing a 'partnership' with the right charity and integrating that partnership into the corporate culture."
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