Psychology Today: Philanthropy: What Gives?

Psychology Today: Philanthropy: What Gives?: "Good boys and girls eagerly anticipate gifts aplenty every holiday season, but we grownups are also expected to give at Christmastime, as the torrent of mail from the nation�s 1.5 million non-profit organizations and charities constantly reminds us. With the economy still weak and government handouts declining, donor dollars are hard to come by, and charities will be pulling out all the stops. So in a time of pinched pocketbooks, how do you get people to give away their cash?"