Dividends of sports sponsorship

Dividends of sports sponsorship: "Dividends of sports sponsorship

Tuesday July 05, 2005 06:56 - (SA)


While the conventional wisdom is that every rand spent on sports sponsorship should generate a return on investment of R5, money spent on sports development is often not expected to generate any direct return.

This is because sports development is not part of a marketing strategy, but falls into the category of corporate social investment. "