Star-Telegram | 10/16/2005 | A new way to do philanthropy: "A new way to do philanthropy
By J.R. Labbe
Star-Telegram Staff Writer
The line between promotion and coercion is a thin one, as United Way of America CEO Brian Gallagher can attest.
He recognizes the downside for his organization when well-meaning but wrong-headed company officials strong-arm their employees into participating in corporate United Way campaigns.
'One hundred percent participation at any company is not our goal,' Gallagher said last week during a Metroplex trip to meet with officials at the Tarrant County and Dallas United Way chapters. 'The $10 that we might get through coercion could be replaced by $1,000 given with joy if the individual decides willingly.'"
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