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Colleges call on mom, dad to send money - OrlandoSentinel.com: Orange County News: "Alumni with deep pockets are the gold standard for college and university fundraisers seeking money to add buildings or launch new programs.
These days, however, institutions say they are seeing a boom in donors whose connection to the campus isn't a diploma, but their child's tuition bill.
From large public universities to small liberal-arts colleges, more parents with resources are giving to campuses their children attend. Administrators view it as a perk of attracting students whose parents take an active part in their lives.
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