Canadians being asked to donate at the cash register
Anne Marie Owens, National Post
Published: Saturday, February 04, 2006
Tack $2 on to your bill at the Bay, and you can support Olympic athletes. Put an additional $3 on to your stub at the movie theatre, and make a donation to Variety Village children's charity.
It's known as 'point-of-sale philanthropy' and it is quickly becoming one of the most common forms of charity. These days, a request to tack on a donation before the final bill is tallied is being used by a growing number of retail establishments, from big-box retailers and department stores to coffee shops."
Tags:
No comments:
Post a Comment