Thursday, June 01, 2006

Givers keep on giving - Arlington Heights Post [06-01-06]

Givers keep on giving - Arlington Heights Post [06-01-06]:
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'A lot of it has to do with the timing,' Borochoff said. 'Studies show that people will generally give a fixed portion of their income (to charity), but how they apportion that off could very well change based on major disasters or events.'

But that's not donor fatigue.

'That's a shifting of priorities,' said Richard Jolly, chairman of the Giving USA Foundation, which collects annual data of donations.

Donor fatigue, he said, is a myth."

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