Monday, September 25, 2006

A Campaign to Get Americans to Help When There Isn’t a Disaster - New York Times

A Campaign to Get Americans to Help When There Isn’t a Disaster - New York Times: "Recognizing that procrastination is an enemy of good intentions, a new public service effort, to be announced today, aims to persuade Americans to actually act upon their altruistic impulses.

The campaign, called “Generous Nation,” is epitomized by its theme, “Don’t almost give. Give,” which will be reiterated in television and radio commercials and print and online ads as well as on dontalmostgive.org, a dedicated Web site. The campaign is being produced by the Advertising Council, the nonprofit organization that coordinates pro bono campaigns on behalf of the agency and media industries."

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