Thursday, October 12, 2006

onPhilanthropy: Passing on Philanthropy: Branding the Next Generation of Givers

onPhilanthropy: Passing on Philanthropy: Branding the Next Generation of Givers: "Passing on Philanthropy: Branding the Next Generation of Givers
By: Tom Watson, 10/11/06


Bill Gates and Warren Buffett have each announced that what they want to pass along to their children will not be billions, but values. Whether they're leading a trend or joining it isn't clear, but America's wealthy moms and dads are right on the same page with Bill and Warren - and their kids are, too.

Affluent parents are teaching their children to value philanthropy, cultural experiences, and other personally enriching activities above material goods, according to the Third Annual American Express Platinum Luxury Survey."

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