Business: In the market for a good cause

Business: In the market for a good cause: "Corporations are increasingly selling products that will benefit certain charities.

By CHRISTINA REXRODE
Published November 23, 2006


It didn't start with Lance Armstrong, but he sure gave it a boost.

When the gods of philanthropy created nonprofits, corporate sponsorships dawned soon after. But lately, charities have leaned toward a fundraising strategy that encompasses both companies and consumers: cause-related marketing."

Tags: NPCauserelatedmarketing