Monday, December 18, 2006

Charity Village®NewsWeek: Cover Story-Quest for Success: Cause-related marketing and the desire to do good

Charity Village®NewsWeek: Cover Story: "Quest for Success: Cause-related marketing and the desire to do good
Elisa Birnbaum By Elisa Birnbaum
December 18, 2006

When Joanna Broadhurst and her partner Odette McCarthy invented EVE’s Quest - an innovative new board game - in the fall of 2005, they definitely had their work cut out for them. Designed to give women a voice the creators felt was lacking in other games in the marketplace, EVE’s Quest involves charades, drawing, singing, intuition challenges and trivia questions, all the while making women’s issues and accomplishments its central focus. And despite their fair share of challenges, the dynamic duo never wavered from one overriding commitment: to run their business with a social conscience."

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