Wednesday, December 27, 2006

Goodwill under the microscope : World: News: News24

Goodwill under the microscope : World: News: News24: "Of course we do not want to demystify the season of gift-giving because we all like to pretend the act is absolutely sincere and not self-interested.'

'Competitive altruism' is the phrase used by Willer and his partner Pat Barclay of Cornell University for this strategic one-upmanship of beneficence.

The juxtaposition of these terms may seem riddled with contradiction, but Willer disagrees."

No comments: