Wednesday, December 27, 2006

Outlook Promising for Christmas Philanthropy, says Giving Institute :: PNNOnline ::

Outlook Promising for Christmas Philanthropy, says Giving Institute :: PNNOnline ::: "As the economy goes, so goes philanthropy, and 2006 should be a good year for charities as they send out their annual end-of-year appeals, according to experts at the Giving Institute, consultants to nonprofits.


'Giving closely follows the economy, and indicators including the stock market should bode well for those groups that plan their big donation pushes at this time of year,' said Giving Institute Chair, George C. Ruotolo Jr., CFRE.


While there have been no empirical studies showing that donations are highest in the fourth quarter, the Institute, parent organization of Giving USA Foundation™, notes that many charities use the holidays - and their associated feelings of good cheer - to reach out to potential donors."

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