From Charity Village NewsWeek.
Charity Village®NewsWeek: Cover Story: "Mind shifts and tweaks: The latest in online fundraising
Louise Chatterton LuchukBy Louise Chatterton Luchuk
March 26, 2007
Remember when VCRs first hit the market? What cost hundreds of dollars then can be picked up today for $39.99, while Blu-ray is the latest and greatest. That’s the reality of technology; what was new and cutting edge (and expensive) yesterday is standard fare (and cheaper) today. The same can be said of online fundraising. What used to be an expensive, custom program for a pioneering nonprofit is now widely available to others for a substantially lower cost. That means that online fundraising is accessible to more organizations, and those who’ve been doing it for awhile are refining their practices."
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