Friday, March 16, 2007

GuideStar - News - Articles - Fundraising's Four Magic Questions: Answer These and the Gift Is Yours

GuideStar - News - Articles - Fundraising's Four Magic Questions: Answer These and the Gift Is Yours: "Fundraising's Four Magic Questions: Answer These and the Gift Is Yours

If I must say so myself, I thought I'd made quite a good presentation. Perhaps short of dazzling—but not bad at all.

I had listened carefully, probed when necessary, searched for areas of interest, and maintained intent eye contact. We had come to that charged moment—frightening and awesome, when the air crackles with hope and expectation. The time had come ... I was about to ask Dick for his gift.

I had rehearsed well. To paraphrase Winston Churchill, and put his admonition into fundraising terms: There is nothing as effective and successful as a very well rehearsed, carefully scripted, spontaneous ask!"

No comments: