On the Bowery, a New Home for New Art - New York Times

On the Bowery, a New Home for New Art - New York Times: "On the Bowery, a New Home for New Art


By CAROL VOGEL
Published: March 28, 2007

NAMING rights for a museum’s grand spaces are part of the deal for valued donors these days. But when the New Museum of Contemporary Art began its capital campaign for a $50 million building on the Lower East Side of Manhattan, the bathrooms were the first places to be christened."

Tags: NPNaming, NPNamingRights, NPNamingOpportunities