Thursday, July 12, 2007

'Live Earth' Doesn't Play Well With Viewers - washingtonpost.com

We provide a sample of coverage of Live Earth here

'Live Earth' Doesn't Play Well With Viewers - washingtonpost.com: "'Live Earth' Doesn't Play Well With Viewers

By John Maynard
Washington Post Staff Writer
Wednesday, July 11, 2007; Page C07

'Live Earth' was dead weight for NBC this weekend.

The three-hour prime-time telecast of the event, designed to raise awareness of climate-change issues, drew just 2.8 million viewers to the network. It was the least watched show among the major broadcast networks Saturday night, trailing repeats of Fox's 'Cops,' which averaged 4.2 million, and 'America's Most Wanted' (4.7 million), and ABC's broadcast of the 2001 movie 'Monsters, Inc.' (3.4 million)."

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