Tapping 'Grateful Patients' for Donations - Chronicle.com: "Tapping 'Grateful Patients' for Donations
A survey by the Association for Healthcare Philanthropy and Grizzard, a nonprofit consulting firm, shows a lack of communication between hospitals and their former patients. About 40 percent of fund raisers at health-care institutions do not consider contacting “grateful patients” as an important part of their jobs."
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