Nation & World | In new philanthropy, charity begins online | Seattle Times Newspaper

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Nation & World | In new philanthropy, charity begins online | Seattle Times Newspaper:

"In new philanthropy, charity begins online By Philip Rucker The Washington Post WASHINGTON —

The old thinking goes that to change the world, you have to give millions. But tech-savvy philanthropists are trying to prove otherwise. Leveraging new technologies and the growth of social-networking Web sites, several online-giving pioneers have been trying to expand the pool of potential donors by democratizing philanthropy and making it more transparent. America Online founder Steve Case's private foundation today is launching America's Giving Challenge, one of the nation's most ambitious efforts to draw the masses to philanthropy through the Internet (www.casefoundation.org/givingchallenge)."