Friday, June 13, 2008
Advertising - Red Cross Reaches Out to Nascar - NYTimes.com
Advertising - Red Cross Reaches Out to Nascar - NYTimes.com: "In late April, the Red Cross announced its first national campaign, supplementing a patchwork of local marketing initiatives. The umbrella effort, called Red Cross Racing, aims to turn the more than 75 million fans of the Nascar racing circuit into regular blood donors."
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