Wednesday, July 23, 2008

Professional Fundraising | Online rising, but direct mail still reigns

Professional Fundraising | Online rising, but direct mail still reigns: "A study conducted by the AB Data Group and Mellman Group for the Association of Fundraising Professionals discovered that there has been little change in the rate of response to direct mail campaigns between 1995 and 2008, despite concerns over the rising importance of the internet and the saturation of the direct mail market."

No comments: