JS Online: Picking right event date a juggling act

JS Online: Picking right event date a juggling act: "Choosing a date to host an event to maximize the potential draw of people while simultaneously keeping costs at their lowest level is a juggling act that every party planner tries to master. Knowing your target audience and their availability — just as Williams and Smith did with their wedding invitees — can often allow you to succeed at times that might otherwise seem undesirable."