Advertising - PBS to Let Marketers Commit to Shorter Sponsorships - NYTimes.com

Advertising - PBS to Let Marketers Commit to Shorter Sponsorships - NYTimes.com: "Feeling the pinch of marketing budgets, public television stations are being forced to be more creative when they approach corporate underwriters. This week the Sponsorship Group for Public Television, a sales organization for the Boston station WGBH and other producers, said it would encourage companies to underwrite children’s shows like “Arthur” and “Clifford” for as little as a single week or as many as 10 weeks this summer."