The NonProfit Times - The Leading Business Publication For Nonprofit Management: "August 27, 2009
It Was Christmas In July For Salvation Army
By Mark Hrywna
In Nashville, it was a full month. In Philadelphia, it was every Wednesday in July. In New York, it was a full week. In each case, The Salvation Army’s Christmas in July campaign had one goal: to raise more money to handle the continuing increase in requests for essential services.
The Christmas in July campaigns are a decision that local units made to meet increased needs in their areas, according to Jaime Joswick, public relations specialist at The Salvation Army National Headquarters in Alexandria, Va. A program was initiated in as many as two dozen chapters around the country."
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