Fundraising in the Downturn: Library Budgets 2010 - 1/15/2010 - Library Journal: "Where fundraising fits in
In the face of such an assault, some donors can be called upon to step up. According to Donna Bero, executive director of the Friends of the San Francisco Public Library, donors “don't want to see what they've already given get squandered.” However, by and large, the experts agreed that asking for money to fill a gap in public funding generally isn't the right approach. “People don't want to give to turn on the lights,” said Cooper. “They want to give to make a good library a great library.”"
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