Amy Sales: The elusive fundraiser—a complex situation with simple solutions | The Fundermentalist | JTA - Jewish & Israel News: "THE ELUSIVE FUNDRAISER: A COMPLEX SITUATION WITH SIMPLE SOLUTIONS
by Amy L. Sales
A few years ago I worked on an analysis of the putative shortage of fundraisers for the Jewish community. Was recruitment or retention at the source of the problem? Was the dearth of fundraisers most acute at the entry, middle or senior level? And was the problem intractable or amenable to intervention? Months of study found the answers to be “yes, yes and yes.” (Amy L. Sales and Nicole Samuel, Developing the Developers, Brandeis University, 2007.)"
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