Monday, June 14, 2010

Tracking return on fundraising investment urged | Philanthropy Journal

Tracking return on fundraising investment urged | Philanthropy Journal: "Recognizing the relationship between investment in fundraising and the return on that investment is essential for nonprofits in the face of the tough economy and heightened pressure on them to improve all aspects of their fundraising in terms of productivity, efficiency and value, a new white paper says."

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