If you build it they will come, IF… - netwitsthinktank.com

If you build it they will come, IF… - netwitsthinktank.com: "Unlike Field of Dreams, people are not magically going to appear on your site. What are you doing to really drive people to your new site? Is there a plan to get those ghosts from the internet world playing baseball on your new field? If you build it they will come, IF you have a clear and defined plan as to how to get the buzz started about your new site."