Wednesday, September 08, 2010

Motivation Study Finds Internet Is Key for New Donors:

massnonprofit.org ::: "Motivation Study Finds Internet Is Key for New Donors

September 6, 2010 — Prospective first-time donors to charitable organizations make extensive use of the Internet to learn about nonprofits—by visiting their websites and by searching for news about them—according to a recently released national study on donor motivation and behavior."

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