ASSOCIATION FOR HEALTHCARE PHILANTHROPY | With Charitable Pledges Down, and the Expense of Raising Donations on the Rise, Nonprofit Hospitals Strive to Keep Giving Levels Steady During the Recession

ASSOCIATION FOR HEALTHCARE PHILANTHROPY | With Charitable Pledges Down, and the Expense of Raising Donations on the Rise, Nonprofit Hospitals Strive to Keep Giving Levels Steady During the Recession: "With Charitable Pledges Down, and the Expense of Raising Donations on the Rise, Nonprofit Hospitals Strive to Keep Giving Levels Steady During the Recession

Doctors, Hospital Employees Take Up Some Slack by Donating More Money

WASHINGTON, Nov. 8, 2010 /PRNewswire-USNewswire/ -- With charitable pledges - especially in the Western United States - declining due to the deepening recession, fundraisers were forced to spend significantly more money in fiscal year 2009 than in past years to secure gifts and grants for nonprofit hospitals and health care systems in the United States and Canada, according to benchmarking data released today by the Association for Healthcare Philanthropy (AHP).

'The recession's impact and duration were felt more strongly in the U.S. than in Canada, where health care philanthropy tended to advance slightly or at least hold its own despite lower levels of government support,' said William C. McGinly, Ph.D., president and chief executive officer of AHP. 'U.S. nonprofit hospitals, however, often struggled just to keep giving levels steady, and some saw declines.'"