Myths Of Donor Acquisition Fundraising

Myths Of Donor Acquisition Fundraising: "Myths Of Donor Acquisition Fundraising

By Samuel J. Fanburg

There’s no end to the urban legends and myths when it comes to fundraising.
Here are truths associated with acquisition fundraising including the amount of testing an acquisition program goes through, list testing, telemarketing, donors acquired online and premiums increasing an organization’s file size."