Why run when you can walk? The evolution of the walkathon

Why run when you can walk? The evolution of the walkathon: "Since then, using a walk for the dual goals of generating awareness and raising money has become a strategic choice for many charitable organizations. With today’s emphasis on all-around 'engagement', walkathons remain a worthy event for many charities, providing an opportunity to get people moving and motivated to help, donate and give of themselves to a cause close to their hearts."