Fire Up the Lapsed-Donor Reactivation Machine : Page 1 of 2 : FundRaising Success: "Most donors don’t set out to lapse. In fact, many don’t know they have lapsed. Some stopped giving because their income changed, they have new interests or you unintentionally irked them. But others will give again (and again) if you help them remember what made them support you in the first place.
A lapsed-donor renewal program doesn’t have to be complicated or expensive. If you have the budget, predictive modeling can help you identify which of your lapsed donors are most likely to give again. But even without that tool, you can still reactivate a respectable percentage of your former supporters and be cost-effective about it."
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