Tuesday, July 05, 2011

Donor thank-you letters 'over-done' says philanthropist - Civil Society - Fundraising - News - providing news and in-depth coverage of charities, voluntary organisations and not-for-profits

Donor thank-you letters 'over-done' says philanthropist - Civil Society - Fundraising - News - providing news and in-depth coverage of charities, voluntary organisations and not-for-profits: "Philanthropist Melanie Edge said that charity feedback to major donors should be “targeted and well-judged” rather than formulaic expressions of gratitude. “I think thank-you letters are getting a bit over-done,” she said.

Edge, sitting on a panel of major donors at the Institute of Fundraising's National Convention on Monday afternoon, also said that the potential giving power of high-income earners who have made their own wealth is often ignored by both charities and those potential donors themselves."

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