Aaron Hurst: How Prudential Broke the Gala Addiction

Aaron Hurst: How Prudential Broke the Gala Addiction: What was the problem with galas?
Most galas cost $1.33 to raise a dollar. They are not really generating sufficient ROI in both of their goal areas - connecting people with their mission and raising money -- to justify the cost. And most organizations don't include the calculation of staff time and most certainly don't quantify the volunteer hours of gathering auction items or anything else that goes into making a successful event. So the real costs, based on having sat in on many gala planning committees, is probably a couple multiples of that dollar thirty three to every dollar