Monday, October 31, 2011

Acronym: Would your annual report ever sound like this?

Acronym: Would your annual report ever sound like this?: The nature of the report isn't exactly parallel to an association annual report, but I couldn't help but compare them. The truth, though, is they don't really compare at all. The association annual reports I've seen have typically been positive, light on genuine analysis, and rather dull. Anything but brutally frank.

This disparity could be a byproduct of vague missions and goals. Clearly, eradicating polio is a "big, hairy audacious goal." Bigger goal equals more room for failure, which an honest report will identify. But a vague goal, like "advancing the industry," means there's more room to be just as vague in assessing results.

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