Oxfam America Spurs Holiday Gifts With 'Cheeky' Campaign - Prospecting - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

Oxfam America Spurs Holiday Gifts With 'Cheeky' Campaign - Prospecting - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: In the video, Ms. Johansson is the voice of an animated female character who discourages viewers from giving lame holiday gifts—like a picture of a kitten or an ugly sweater. Instead, she suggests going to the group’s online portal, Oxfam America Unwrapped, and purchasing something more meaningful: chickens for a farmer, books for kids, or fruit trees for a village. “Now, these are really great gifts,” she says.