Tuesday, January 31, 2012

Thornhill: Nonprofits can profit from boomers | Richmond Times-Dispatch

Thornhill: Nonprofits can profit from boomers | Richmond Times-Dispatch: n our column to kick off the year we boldly predicted the boomer generation, those born between 1946 and 1964, would "volunteer even more" in 2012.

Turns out that's only the half of it.

Boomers apparently don't simply want to volunteer, they want to start and run their own nonprofits. In a recent study by Civic Ventures and the MetLife Foundation, some 12 million boomers said they plan to start either a socially conscious business or a nonprofit during their "retirement" years. In other words, boomers plan to give back in a big way.

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