Tuesday, February 21, 2012

Product giving seen as good business | Philanthropy Journal

Product giving seen as good business | Philanthropy Journal: Companies can get a better return on investment by donating merchandise instead of liquidating or destroying it, a new study says.

Giving products to charities boosts corporate bottom lines, reduces waste in landfills, and provides relief for people in need, say The Business Case for Product Philanthropy by the School of Public and Environmental Affairs at Indiana University.

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