Measuring What Counts: How Nonprofits Can Attract Social Investment

Measuring What Counts: How Nonprofits Can Attract Social Investment: Having worked 22 years in the for-profit world, and having founded two nonprofits, I've come to realize that metrics have a way of focusing our attention. Whether we're measuring return on investment or the S.A.T. scores, it's human nature to spend our time, energy and material resources to improve that which is being measured - which means that in a world of limited resources, it's critical to measure what counts. Organizations get what they measure.