A Realistic Look at Annual Fundraising Campaigns : Page 1 of 2 : FundRaising Success: Part One: A Brief History Annual Giving
Participation, always a sensitive issue with trustees, is in decline at many institutions — not for lack of trying but for difficulties in simply making contact. The CDCOpens in a new window in Atlanta recently suggested that 20 percent of households no longer have landlinesOpens in a new window — and the erosion in landlines is picking up speed.
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