Fundraisers: Tap HENRY, the Moderately Affluent Donor - NPQ – Nonprofit Quarterly - Promoting an active and engaged democracy.

Fundraisers: Tap HENRY, the Moderately Affluent Donor - NPQ – Nonprofit Quarterly - Promoting an active and engaged democracy.: A HENRY is a “higher earning, not rich yet” household with an income of $100,000 to $249,999, solidly ranking in the affluent middle class. Media and marketing expert Layton Han says that HENRY had disappeared due to the recession around 2008, but he’s “back now, and he’s got some cash to spare.”