Incentives with meaning - Information, research and resources for fundraisers and their leaders: Front-ended premiums are gifts sent with the appeal. Ideally they support what's being discussed in the campaign itself. These incentives rock at generating large numbers of new and repeat supporters.
Then there are back-ended incentives. Donate now, sign this, provide your phone number and we'll send you a key ring/bookmark/tote bag as a badge of honor, to show people how much you care about us. These also work really well at getting people to do what you want them to do.
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