Wednesday, January 16, 2013

Goar: New twist on credit-seeking philanthropy: Goar - thestar.com

Goar: New twist on credit-seeking philanthropy: Goar - thestar.com: Nothing quite like this has happened in Toronto.

The city is filled with hospitals, parks, academic facilities and galleries named after wealthy magnates and well-known public figures. Now three donors are turning the established rules of philanthropy on their head. They are using their naming rights to honour a migrant caregiver.

Late last year, the trio, whose members have requested anonymity, offered a generous gift to George Brown College on condition that a room in its new waterfront campus be named after Lalaine de Vera, a Philippine nanny and elder care worker.

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