Livestrong’s CEO Outlines a Survival Plan - News - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: The Livestrong Foundation works to help people with cancer survive the disease.
And as Livestrong attempts to survive after the revelation that its founder, Lance Armstrong, had used performance-enhancing drugs to fuel his seven Tour de France titles, it has leaned heavily on its mission of helping people battle a deadly disease—making it a central piece of its communications strategy.
“We decided we were going to frame the message around our own mission,” Doug Ulman, the charity’s chief executive, said Monday during a presentation at the SXSW Interactive Festival in Austin, Tex.
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