Friday, April 05, 2013

Amplify Austin effort was trial by fire for local charity | www.statesman.com

Amplify Austin effort was trial by fire for local charity | www.statesman.com: Since its 2007 inception, I Live Here, I Give Here, devoted to promoting philanthropy throughout Central Texas, has struggled to prove its worth to local charities and funders. It faced the same questions all nonprofit newbies confront: What’s your point? Do you actually make a difference? Will you still be here 10 years from now?

Amplify Austin was a test. A very big, very public one.

“This was about the credibility of our organization,” Martin said.

After raising $2.7 million in 24 hours, credibility is no longer a proble

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